CrossFit STEPS × A2Z Solutions
01 / 09
Prepared exclusively for Lance & Sally Lamberton

Your Gym.
Your Brand.
Your System.

A complete digital infrastructure for CrossFit STEPS — built to grow with you, not hold you back.

Prepared by
Kalil — A2Z Solutions
For
CrossFit STEPS, Maple Ridge BC
Date
March 2026
Website
www.A2ZS.net
02 / 09
The Reality

You Inherited
A Starting Point.
Not a Strategy.

Where Things Are Now
✕
Wix site with broken nav links and Wix's own social accounts in the footer
✕
No lead capture — visitors land, look, and leave with no follow-up
✕
Zero automation — every inquiry handled manually
✕
No CRM — no way to track who's interested, who dropped off, who's ready to join
✕
HYROX launch has no dedicated marketing infrastructure behind it
✕
Footer copyright says "© 2035 by The Studio" — not your brand
Where You Could Be
✓
A high-converting site that actually looks and feels like YOUR gym
✓
Every lead captured and automatically followed up via SMS + email
✓
Automated trial booking, onboarding, and nurture sequences running 24/7
✓
Full CRM — see every prospect, member, and lead in one place
✓
HYROX launch page with waitlist capture and automated follow-up
✓
A brand that reflects the energy and community you're building
03 / 09
The Cost of Doing Nothing

Leads Don't
Wait Around.

Every person who visits your site and leaves without booking is a lead you'll never know you lost. Here's what the data says about fitness businesses without automation.

78%
of leads buy from the first business that responds to their inquiry
Harvard Business Review
5min
Response within 5 minutes makes you 9× more likely to convert that lead
Lead Response Management Study
3×
Gyms with automated follow-up convert 3× more trials into paying members
Fitness Industry Average
04 / 09
You've Already Seen It

This Is What
Your Site
Could Look Like.

crossfitsteps.com
Maple Ridge, BC — Est. 2014
Where Maple Ridge
Comes to Get Strong.
Try 3 Classes Free
CrossFit HYROX Kids Schedule
📸
Your Photos. Your Energy.
Real shots from your gym, your community, your athletes. Not stock photos of strangers.
📅
Live BTWB Schedule Embedded
Your actual class calendar lives on the page. Members book without leaving the site.
🏃
HYROX Front & Centre
Your newest program has its own dedicated section and a clear CTA to drive signups.
📲
Every Click Goes Somewhere
Every button, every CTA connects to a real action — booking, SMS follow-up, or both.
05 / 09
Under the Hood

A Machine That
Works While
You Coach.

The website is just the front door. Behind it is a full automation system that captures, nurtures, and converts leads — without you lifting a finger.

01
🎯
Capture
Visitor lands on your site, fills out "Try 3 for Free" form — lead is instantly in your CRM
→
02
💬
Respond
Automated SMS fires within 60 seconds — "Hey, we got your request. Here's how to book your first class."
→
03
📆
Book
Lead books their trial class directly from the SMS link. Confirmation sent automatically.
→
04
🔁
Nurture
Didn't book? Follow-up sequence runs for 7 days. Friendly. Persistent. Automatic.
→
05
🏆
Convert
Trial member gets an onboarding sequence. Membership offer. Reviews request. Referral ask.
06 / 09
What It Costs

Simple Pricing.
No Surprises.

Starter DIY
Essentials
$497
CAD / month
✓
Custom GHL website
✓
Lead capture forms
✓
Basic SMS follow-up
✓
CRM pipeline
✓
Email + SMS included
✓
Monthly support
Most Popular
Growth
$997 $799 for You
CAD / month
✓
Everything in Gold
✓
Full automation workflows
✓
Trial → member nurture
✓
HYROX launch funnel
✓
Review generation
✓
Bi-weekly check-ins
✓
AI chat assistant
Full Suite
Enterprise
$2,497
CAD / month
✓
Everything in Platinum
✓
Full done-with-you setup
✓
Multi-location ready
✓
Advanced AI agent
✓
SEO + Google Ads
✓
Weekly strategy calls
✓
Priority support
07 / 09
The Honest Comparison

Wix Builds
Websites.
We Build Systems.

Feature
Wix
A2Z Solutions
DIY
Custom branded website
~ Partial
✓
~ Maybe
Lead capture + CRM
✕
✓
✕
Automated SMS follow-up
✕
✓
✕
Trial → member nurture sequence
✕
✓
✕
Google review automation
✕
✓
✕
HYROX launch funnel
✕
✓
✕
Your branding (not "Powered by Wix")
✕
✓
~ Depends
Ongoing support from someone who knows your gym
✕
✓
✕
08 / 09
The Math

2 New Members
Pays For This.

Conservative Monthly Scenario — Growth Plan
Additional leads captured / month +15
Trial conversion rate (automated follow-up) 40%
New members / month 6
Average member value / month ~$200
New monthly revenue $1,200
A2Z Growth Plan $997 Your Price $799
Net monthly gain +$401

Conservative estimate. Does not include member retention value, referrals, or HYROX revenue.

2
Member covers the cost
2 new members per month at $200/mo pays for the Essentials plan outright. Everything above that is pure growth.
5×
HYROX multiplier
A dedicated HYROX launch funnel with automated follow-up can fill your first intake before a single class runs.
∞
Runs without you
While you're coaching, the system is capturing leads, sending follow-ups, and booking trials automatically.
09 / 09
Let's Build It

Ready When
You Are.

Step 01
Quick Call
30 minutes. We align on your goals, your timeline, and the right package.
Step 02
We Build
Your site, your CRM, your automations — done with you, not done to you.
Step 03
You Grow
System goes live. Leads get captured. Members get converted. You focus on coaching.
Book a 30-Minute Call
Or reach out directly — [email protected]  ·  www.A2ZS.net